Picture this, you hire a realtor to help you buy a house and after you’re done visiting he treats you and your family to a coffee and a chat at the coffee shop. He’s making great conversation, answering your questions, and sprinkling a few of his own real estate questions here and there to find out more about what’s to your taste, what interests you and what doesn’t when it comes to buying a house so that he can refine his search and really deliver on the next visit. But it’s not all business, this realtor wants to know about you, takes interest in what you do for work, your hobbies and your interests. He’s not treating you like buyer #4765. He’s not rushing like all the other agents do. Zero pressure.

 

Sounds impossible, right? Sounds like the kind of treatment you’d get only if you were a deep-pocketed multi-millionaire looking to buy lakefront property. It’s not. It’s better. It’s a real estate agent that actually cares about you.

 

The unicorn that is Brad Roemer

 

Brad Roemer is one of Oakland, CA’s to performing real estate agents. Not just because of the numbers, but because of the service. He knows customer service like the back of his hand. He’s been in the real estate business for over ten years. And he didn’t work at no rinky-dink small agency either! Right after getting his real estate licence, Roemer worked at Sotheby’s, where he proved himself to be a great asset and was tasked with managing not one, not two, but twelve other agents, making sure that they meet their yearly and quarterly goals. He did this for five years. Then, he was ready to spread his wings and leave the nest. He started his own team, and five years later is prospers. Glowing reviews. This is because Roemer’s unique selling point isn’t the generic response other realtors give “that they work for this or that reputable agency”, it’s that he works incredibly hard to deliver value, and he works in a team. Because real estate is a team effort, it’s not a job for one person to do. Whenever you observe a solo realtor you can immediately see that they are stressed and overwhelmed by the sheer amount of different roles they have to play. After all, there’s market knowledge, but there’s also presentation skills, marketing skills, knowledge of the law, salesmanship. Roemer applies the divide and conquer strategy.